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2025.08.19

Discover the Charm of Yukata: Cool Summer Looks with a Cultural Twist

Discover the Charm of Yukata: Cool Summer Looks with a Cultural Twist Discover the Charm of Yukata: Cool Summer Looks with a Cultural Twist

"Yukata" Japan's Traditional Summer Attire

The yukata, known for its vibrant patterns and breezy feel, is a traditional garment that perfectly captures the essence of Japanese summer. Wearing a yukata adds a touch of magic to the moment—whether you're at a fireworks show, a summer festival, or simply exploring during your travels.

In recent years, yukata have also gained popularity overseas—as both a stylish fashion statement and a way to experience Japanese culture. Many people buy yukata as souvenirs from Japan, while others wear them for special events or photoshoots. The ways to enjoy them are endless. From classic prints to modern styles, there’s a yukata look for every taste and occasion.

In this article, we’ll walk you through the charm of yukata, the must-have items for putting one on, and some beginner-friendly picks to help you get started.

What is a Yukata?

A yukata is a type of traditional Japanese clothing. Originally, it was worn after bathing in hot springs and made from materials that absorb sweat easily and dry quickly. While its shape is similar to a kimono, the occasions it is worn for and the materials used are different.

While kimonos are worn as formal attire for ceremonial occasions, a yukata is considered casual wear, mainly worn during summer. Kimonos are often made from materials like silk, synthetic fibers, or wool, whereas yukata are typically made from breathable fabrics such as cotton or linen.

The history of yukata is ancient, with aristocrats in the Heian period (late 8th to late 12th century) wearing them after bathing. In the Edo period (early 17th to late 19th century), with the spread of public bathhouses (known as “Sento” in Japan), yukata became popular among common people and were worn as everyday summer attire.
Since the Meiji period (late 19th to early 20th century), the variety of designs and patterns has gained popularity, leading to the widespread use of the vibrant yukata we see today. In addition, noy only traditional patterns, but also modern designs have started to attract attention.

The comfort of a yukata comes from its material and tailoring. The standard material for yukata is cotton, known for its excellent breathability and absorbency. It quickly absorbs sweat, keeping your skin fresh and dry. It is also easy to care for and can be worn repeatedly.
In recent years, yukata made from cool-touch, moisture-wicking, and quick-drying materials have become widely available, making them even more comfortable in hot weather.
Yukata are made without a lining, allowing for good airflow and preventing heat buildup. All seams are carefully finished by hand or machine, making them resistant to losing their shape.

01_浴衣と着物の違い

① Han-eri (half-collar)

② Eri (collar)

③ Sode (sleeve)

④ Obiage (sash bustle)

⑤ Obi (sash)

⑥ Obidome (obi clasp)

⑦ Zori (sandals)

⑧ Geta (wooden clogs)

Let's Try Wearing a Yukata!

If you're new to wearing a yukata, here are the basic items you'll need to get started.

Hadagi (Undergarment)

Hadagi is worn underneath the yukata to absorb sweat and prevent the fabric from becoming see-through. A slip or camisole is recommended for ease of wear.

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Yukata

Choose one with a color and pattern you like. Choose a yukata that’s roughly the same length as your height for the best fit.

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Koshihimo (Waist Cords)

You will need 2 to 3 cords to secure the yukata. For the cord used around the waist, a rubberized one is recommended for comfort.

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Obi (Sash)

02_帯

Traditionally, a 4m(13.1ft) long obi is wrapped and tied. Nowadays, you can also find obi that tie like a ribbon or pre-tied styles that just slip on—making dressing much easier.

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Simple Steps to Wear a Yukata:

  1. Put on your Hadagi: Wear a slip or camisole as your undergarment.
  2. Wear your Yukata: Drape the yukata over your shoulders, align the front, and secure it with a koshihimo.
  3. Tie your Obi: Tie the obi in your preferred style.
  4. Put on your Geta: Put on your geta (or setta) and you're done!

How to Wear a Yukata (for Women)

How to Wear a Yukata (for Men)

※Please note that the necessary items and wearing methods differ slightly for women and men.

Great Value Yukata Sets

Yukata sets include all the essentials, making them perfect for beginners. With a wide variety of designs and colors, you're sure to find a set you love.

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Items to Make Your Yukata Style Even More Fashionable

While just wearing a yukata offers a special feeling, let’s pay attention to accessories and express your unique style! Here are some items that will add elegance and color to your yukata outfit.

Sensu (Folding Fan)

03_扇子A sensu is a traditional Japanese summer item. Made by attaching paper or fabric to a delicate bamboo frame, it's characterized by its ability to fold compactly. Besides providing a breeze, it can also be enjoyed as an accessory tucked into your obi.

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Geta (Wooden Clogs)

04_下駄

Geta are traditional Japanese footwear. They are structured with a thong (hanao) passed through a wooden base. They make a pleasant sound with every step.

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Setta (Flat Sandals)

05_雪駄

Mainly worn with men's yukata style. Like geta, they have a thong to secure the foot, but they are characterized by making less noise when walking.

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Kinchaku (Drawstring Pouch)

06_巾着

A small fabric bag with a drawstring to close the opening. It allows you to compactly store your essentials. Its rounded shape is charming, and it comes in a rich variety of designs and colors.

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Kago Bag (Woven Basket Bag)

07_かごバッグ

A bag made by weaving natural materials. The natural texture blends well with the cool atmosphere of a yukata. If it has a fabric inner bag, your belongings won't fall out.

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Kanzashi (Hairpin)

08_かんざし

A hair ornament inserted into an updo, adding a touch of glamour. It's a perfect item not only for everyday hairstyles but also for special occasions.

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Obijime (Obi Cord) & Obidome (Obi Clasp)

Adding these as accents to your obi will make your obi area more vibrant. Obidome come in various materials such as glass and beads, making it fun to choose according to your preference.

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Separate Yukata

These yukata are divided into upper and lower parts. They can be worn as easily as a dress, allowing you to enjoy a casual yukata-style look. With a wide range of designs, you can enjoy various styles from casual to elegant.

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Girly Yukata

These modern yukata feature cute details like ruffles, lace, and ribbons. Layering them with tulle and accessories is also recommended to express your individuality. Their soft colors and graceful silhouettes are perfect for social media posts. They are ideal for photoshoots and travel, creating lovely memories.

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Find Your Favorite Yukata on Rakuten Ichiba

Rakuten Ichiba offers a wide variety of yukata items beyond those introduced in this article. From basic yukata to trendy Japanese accessories, you are sure to find your favorite items.Come and complete your unique yukata style on Rakuten Ichiba!

Rakuten Ichiba Yukata Special Feature

Items purchased on Rakuten Ichiba can be delivered to your home by Rakuten Global Express.

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Rakuten Global Express editing team

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