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Popular Product Categories TOP 4-6
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Japanese products have long been loved by customers around the world for their “high quality”, “diversity” and “originality”. At Rakuten Global Express, we are dedicated to delivering a wide range of Japanese products to customers worldwide.
In this column, we will exclusively reveal the most popular Japanese product categories from January to June 2025, based on Rakuten Global Express’s own statistics! We will introduce the popular categories and the trends behind them in a two series, starting with the categories ranked 4th to 6th in this column. Discover which products are drawing attention and what trends are emerging—we hope this column will serve as inspiration for your future shopping!
※This ranking was exclusively compiled by the Rakuten Global Express team, based on sales figures, number of units sold, and trend information.
6th Place: Food
Japanese food continues to captivate food lovers around the world with its trusted safety standards and outstanding quality. The true soul of Japanese cuisine lies in its seasonings—dashi (Japanese soup stock) and soy sauce—loved for their deep, rich, and unforgettable flavors. Just a splash instantly transforms everyday dishes into something authentic and delicious.
On top of that, fun and easy-to-use ingredients like furikake (rice seasoning) and nori (seaweed) are flying off the shelves, bringing both color and flavor to a simple bowl of rice. And let’s not forget the regional specialty flavors—hard to find outside Japan but now within easy reach—perfect for recreating homestyle Japanese meals or discovering new, one-of-a-kind tastes.
No wonder Japanese food is winning hearts everywhere, especially in the United States and Hong Kong!
Popular Products
Dashi (Japanese Soup Stock)
Dashi is the essential foundation of Japanese cuisine, known for its delicate umami flavor created from natural ingredients such as kombu (kelp) and katsuobushi (dried bonito flakes). For everyday cooking, convenient options like powdered or tea bag–style dashi make it easy to enjoy authentic Japanese flavors at home.
Soy Sauce
Soy sauce is a fermented seasoning made from soybeans, wheat, and salt. Its rich flavor and savory saltiness add depth and umami to dishes. While it is often enjoyed as a dipping sauce for sashimi, it is also widely used in a variety of dishes such as stir-fries, stews, and soups in Japanese cuisine.
Furikake (Rice Seasoning)
Furikake is a staple seasoning found on Japanese home dining tables. A simple sprinkle over plain rice instantly elevates its taste and scent. Typically made by blending ingredients such as nori, katsuobushi, sesame, and egg, it is loved for its rich and varied flavors.
Nori (Seaweed)
Nori is a traditional Japanese food made by fully drying seaweed. Best known as an essential ingredient for onigiri (rice balls) and sushi rolls, it is prized for its scent and rich umami flavor. Packed with dietary fiber and vitamins, nori is also a great choice for health-conscious individuals.
Shichimi Togarashi (Seven-spice Chili Pepper)
Shichimi Togarashi is a uniquely Japanese spice blend with chili pepper as its base. As its name suggests, it combines seven different ingredients, creating a distinctive spiciness and rich fragrance that bring depth and layers of flavor to any dish.
5th Place: Sports & Outdoor Goods
Japanese sports and outdoor goods have earned the trust of athletes and enthusiasts worldwide for their outstanding functionality and durability. From high-performance apparel and highly precise fishing gear to outdoor equipment that combines comfort with portability, Japan offers excellent products across a wide range of fields. Many of these items are developed with a uniquely Japanese perspective, making them especially popular among users around the globe.
Sports and outdoor goods from Japan are particularly well-received in South Korea and Taiwan.
Popular Products
Golf Polo Shirts
Japanese golf wear is highly regarded for its premium materials and superior functionality. With features such as moisture absorption, quick-drying, UV protection, and stretchability, it not only supports performance in every aspect but also allows golfers to choose the right apparel for different seasons and climates.
Fishing Line
By combining advanced technology with rigorous quality control, these products achieve outstanding strength and durability. With a wide range of styles to match different fishing preferences, they offer reliable performance for everyone—from beginners to professional anglers.
Baseball Wear
From ergonomic cuts that allow ease of movement to breathable, moisture-wicking, and quick-drying fabrics, along with sturdy, durable stitching, every detail is designed to provide players with full support on the field.
Bonfire Chair romo
Made with fire-resistant materials, this low-profile chair is perfect for sitting around a bonfire. It is foldable and compact, making it easy to carry and store without taking up much space.
4th Place: Daily Goods, Stationery, & Handicrafts
In this category, the lineup is truly diverse—from carefully selected items that brighten daily life and enhance quality of living, to professional tools that help enthusiasts dive deeper into their hobbies. The abundance of choices has kept this category consistently popular.
Sanitary products inspired by the Japanese living environment are a reassuring and reliable choice for users who value cleanliness at home. Japanese stationery and handicraft supplies, with their meticulous craftsmanship, boundless creativity, and unique use of materials, have captured the hearts of countless creators and collectors. What’s more, these items are often lightweight and easy to purchase, making them a key driver of growing overseas demand.
Daily goods, stationery, and handicraft supplies have been especially popular in the United States.
Popular Products
TO-PLAN Mite Catcher Sheet
This product uses a unique formula to attract dust mites and captures them with a powerful adhesive. Simply place it to effectively gather mites, making it especially recommended for households with young children to help prevent mite allergies.
Masking Tape
With their colorful designs, delicate craftsmanship, and ease of use, these items have naturally captured the hearts of stationery fans worldwide. They can be easily torn by hand and repositioned, offering endless creative possibilities for decorating notebooks, planners, gift wrapping, and cards.
Frixion Ballpoint Pen
This revolutionary ballpoint pen uses special ink that can be easily erased through friction. It provides a smooth writing experience with ink that resists smudging, making it perfect for daily notes, studying, and many other uses.
Sanae Kono Quilt Fabric
Sanae Kono is an internationally acclaimed quilt artist. She not only teaches quilting and patchwork to many students at her patchwork class but also sells original fabrics and kits.
Get Your Items with Rakuten Global Express!
Were there any items in the popular categories we introduced that caught your eye?
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If you need additional support, please feel free to contact Customer Support. (Supported languages: Japanese, English, Simplified Chinese, Traditional Chinese)
Enjoy popular Japanese products from around the world by using Rakuten Global Express!In the latter half of the column, we will finally announce the TOP 3 rankings! Please look forward to it!
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