Contents

• 1. Japan Beauty Awards 2025 - Skincare & Haircare Category -
• 2. Skin Care Category Award-Winning Items
• 3. Hair Care Category Award-Winning Items
• 4. Japanese Skincare & Haircare Trends Summary
• 5. Bringing Japan Home: Order with Rakuten Global Express!

Japan Beauty Awards 2025 - Skincare & Haircare Category -

High-performance, wide-ranging serums and other skincare products are specially tailored to specific skin needs and are developed to accommodate the delicate skin types of Japanese women. These products are well-renowned for their dependable effectiveness. Furthermore, treatments and other haircare products that address a variety of specific hair needs are used favorably by people worldwide. Japanese beauty product review sites feature numerous review postings by women in Japan, which offers insights into the latest trends. Annual top cosmetics rankings are also made available based on these reviews, and products featured in these rankings typically become highly sought after and sell out.

This time around, we've taken time to carefully pick popular skincare and haircare products in Japan and feature them here in our own exclusive ranking: “Japan Beauty Awards 2025 - Skincare & Haircare Category.”

Skin Care Category Award-Winning Items

▶︎Cleansing Category

The Cleansing Balm Black Repair (DUO)

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This cleansing balm gets rid of blackheads and other hard-to-rid, stubborn dirt. It’s formulated with delicate beauty ingredients and features a smooth texture that makes it highly sought after.

Skin Clear Cleanse Oil (Attenia)

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Attenia is well-regarded for its potent cleansing action and its ability to brighten skin tones while offering anti-aging care at the same time.

▶︎Facial Wash Category

Comfort Stretch Wash II (KANEBO)

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Its rich lather moisturizes skin while drawing dirty out with a high level of reliability.

▶︎Lotion Category

Obagi C Clear Advanced Lotion (Obagi)

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Four types of Vitamin C guide skin toward hydration and a clear-looking complexion.

SEKKISEI

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An adored stalwart brand. Well-liked for its main ingredients made up of Japanese herbal extracts, it is shown to be effective against dark spots, dullness, and rough skin patches.

▶︎Face Cream Category

Amphiness Brightening Concentrate Milk (ALBION)

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Active ingredients suppress melanin production to prevent dark spots and freckles. Its smooth texture softens the skin with a sense of refinement.

▶︎Serum Category

Genoptics Infinite Aura Essence (SK-II)

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A medicated whitening serum compatible for all types of skin. It’s formulated with multi-functional ingredients that bring your skin toward a clear-looking complexion.

▶︎Cream Category

Cream 20 (Dermalhorn Wrinkle)

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Contains active ingredients that mend wrinkles and prevent dark spots. Its potent moisturizing power shows your skin the way toward suppleness and a firm feel.

Hair Care Category Award-Winning Items

▶︎Shampoo & Treatment Category

Super Lamella Shampoo + EX Moist Treatment (THE ANSWER)

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Made with ingredients developed through hair care research spanning 100 years. It repairs damaged hair while offering moisture with a bright shine.

▶︎Scalp Care Category

Scalp Cleanse (BOTANIST)

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Recommended for anyone worried about scalp stickiness. Its botanical serum fully repairs hair from the inside out with reliability.

Japanese Skincare & Haircare Trends Summary

Cleansing balms and oils that bring a balance between cleansing power and gentleness on the skin are still well-regarded. Toners and serums focused on whitening and anti-aging needs are trending successfully as well. There's also a remarkable trend toward products that are okay to use for sensitive skin.

Japanese women are increasingly putting a sense of value on “care that starts from the scalp,” with many brands treating the scalp as a "section of the face.” Haircare is moving up to be just as  important as skincare. Hair care products are used not just for cleansing your hair and scalp, but as an “aroma × care × special moment” experience. 

Bringing Japan Home: Order with Rakuten Global Express!

Any Japanese skincare & haircare items you buy will be delivered right to your doorstep by way of Rakuten Global Express.

You can consolidate products purchased from multiple shops into a single package.
There is no additional fee for combining items, allowing you to save on international shipping fees.
In addition, Rakuten Global Express will store your items free of charge for up to one month.
*Some products may not be available for overseas delivery. If you have any questions, please see the FAQ.

Points awarded when purchasing on Rakuten Ichiba can also be used for shipping costs.
You can save on international shipping by using Rakuten Points.

Rakuten's compensation service "Rakuten Ease of Mind Shopping Service" is available.
You can use Rakuten's compensation service if your product does not arrive or is damaged.

Professional Packaging Options
Special packaging options, such as waterproofing and reinforced boxes, are available to ensure the safe delivery of delicate items.

If you need additional support, please feel free to contact Customer Support. (Supported languages: Japanese, English, Simplified Chinese, Traditional Chinese)

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