Contents

• 1. Japan's Special Souvenir Culture
• 2. Popular Souvenirs from Hokkaido
• 3. Popular Souvenirs from Tokyo
• 4. Other Popular Souvenirs
• 5. Sweets Popular on Overseas Social Media
• 6. Bring Japan Home: Order with Rakuten Global Express!

Japan's Special Souvenir Culture

Japanese souvenir culture is not just about bringing back a memento; it values "delivering travel memories and sharing together." Souvenirs that evoke the scenery and atmosphere experienced during a trip embody Japan's unique thoughtfulness and aesthetic sense.

This time, we will introduce uniquely Japanese souvenirs, from classic favorites to the latest trends. You're sure to find your favorite among the long-loved masterpieces from established stores and regional specialties made with local produce.

Popular Souvenirs from Hokkaido

Shiroi Koibito

Rakuten Ichiba Purchase Link

This confectionery has been loved for many years as a classic souvenir representing Hokkaido. Rich white chocolate is sandwiched between crispy, light langue de chat cookies. The snow-covered landscape of Mount Rishiri depicted on the package is also impressive. Since its released in 1976, it has held an unshakable position as a symbol of Hokkaido souvenirs.

ROYCE' Potato Chip Chocolate

Rakuten Ichiba Purchase Link

This popular sweet from Hokkaido has an addictive balance of sweetness and saltiness. Thin, crispy potato chips are coated with smooth chocolate, offering a delightful contrast of texture and flavor with every bite. It is highly popular as an airport souvenir, with many people becoming repeat buyers.

Popular Souvenirs from Tokyo

Tokyo Banana

Rakuten Ichiba Purchase Link①

Rakuten Ichiba Purchase Link②

This is a classic souvenir that has been loved at Tokyo Station for many years. Fluffy sponge cake is filled with a gently sweet banana custard cream. In recent years, collaborative designs with characters like Pokémon have appeared, making the adorable packaging an attractive feature that makes you want to display it.

PRESS BUTTER SAND

Rakuten Ichiba Purchase Link

Fragrant cookies sandwich rich butter cream and butter caramel, offering a rich texture and buttery richness with every bite. The simple and refined packaging is perfect for gifts. Assortments including limited-time flavors, allowing you to enjoy multiple tastes at once, are also recommended.

New York Perfect Cheese

Rakuten Ichiba Purchase Link

This is a popular sandwich cookie for cheese lovers, supervised by cheese professionals. Langue de chat dough kneaded with cheese encases cream and cream cheese-filled white chocolate. It's so popular that there are often long queues at airport and station stores.

Sugar Butter Tree

Rakuten Ichiba Purchase Link

This popular sweet features fragrant cereal dough layered with butter and sugar. The rich butter flavor spreads in your mouth, making you reach for another piece. The simple and cute tree packaging is another reason why it's chosen as a Tokyo souvenir.

The Maple Mania

Rakuten Ichiba Purchase Link

This brand offers a variety of baked goods like cookies and financiers made with maple. The lineup includes the number one popular maple butter cookies with maple sugar kneaded into the dough, maple financiers with a sweet maple flavor, and maple Baumkuchen with a delightful caramelized surface texture. The charming packaging is also popular.

Kit Kat Limited Flavors

Rakuten Ichiba Purchase Link①

Rakuten Ichiba Purchase Link②

Rakuten Ichiba Purchase Link③

Rakuten Ichiba Purchase Link④

These are special Kit Kats offering a wide variety of uniquely Japanese flavors. Many regional and limited-time flavors are available, such as matcha, strawberry cheesecake, and crème brûlée. The Mount Fuji design packaging is popular with international visitors as a gift that conveys Japanese essence.

Other Popular Souvenirs

Regional souvenirs often reflect the local food culture and history, and the special feeling of "only available here" is a reason why they are appreciated by both givers and receivers.

Kogetsu Senju Senbei

Rakuten Ichiba Purchase Link

This is a representative confectionery of the long-established Kyoto store "Kogetsu." Since 1963, it has been a long-loved classic Kyoto souvenir. Wavy waffle dough sandwiches gently sweet sugar cream, characterized by its crispy, light texture and elegant taste. Available at Kyoto Station and department stores, it holds an unshakable position as a representative souvenir of Kyoto tourism.

Ogura Sanso Okaki (Rice Cracker)

Rakuten Ichiba Purchase Link

This is a popular product from "Ogura Sanso," a Japanese confectionery maker specializing in senbei and okaki (Rice Cracker). You can enjoy a variety of flavors such as soy sauce, plum, and seaweed. The carefully baked rice crackers are fragrant, and their excellent texture is also a highlight. Highly regarded as a gift, it is a souvenir that conveys Kyoto's elegance.

Sweets Popular on Overseas Social Media

Yoku Moku Cigare

Rakuten Ichiba Purchase Link

This is a classic product from "Yoku Moku," a long-established brand representing Japanese Western confectionery. The butter cookie "Cigare," characterized by its cigar-like shape, boasts a crispy, light texture and a rich buttery aroma that fills your mouth. The high-quality packaging makes it a reliable gift.

Orihiro Konjac Jelly

Rakuten Ichiba Purchase Link

This is a popular snack for health-conscious individuals. It is low in calories, has a satisfying chewiness, and comes in a wide range of fruit flavors such as grape, peach, and apple. It is individually packaged for easy to carry, and many people buy it repeatedly as a daily snack.

Bring Japan Home: Order with Rakuten Global Express!

In the past, to get Japanese souvenirs, you either had to travel to Japan or ask someone to buy them for you. However, buying through proxies carried risks such as counterfeit products or expired items.

Now, by using Rakuten Ichiba and Rakuten Global Express, you can purchase Japanese souvenirs with peace of mind.

You can consolidate products purchased from multiple shops into a single package.
There is no additional fee for combining items, allowing you to save on international shipping fees.
In addition, Rakuten Global Express will store your items free of charge for up to one month.
*Some products may not be available for overseas delivery. If you have any questions, please see the FAQ.

Points awarded when purchasing on Rakuten Ichiba can also be used for shipping costs.
You can save on international shipping by using Rakuten Points.

Rakuten's compensation service "Rakuten Ease of Mind Shopping Service" is available.
You can use Rakuten's compensation service if your product does not arrive or is damaged.

If you need additional support, please feel free to contact Customer Support. (Supported languages: Japanese, English, Simplified Chinese, Traditional Chinese)

Use Rakuten Global Express to enjoy popular Japanese sweets as souvenirs even at home!