Contents

• 1. The Allure of Matsumoto Kiyoshi: A Treasure Trove of Popular Items
• 2. Matsumoto Kiyoshi’s Top 30 Must-Buy Products
• 3. Why You Should Buy These Products
• 4. Bring Products Home with Rakuten Global Express!

The Allure of Matsumoto Kiyoshi: A Treasure Trove of Popular Items

Stepping into a Matsumoto Kiyoshi drugstore feels like entering a world dedicated to Japanese health and beauty. The shelves are overflowing with an enticing array of products, ranging from pharmaceuticals and facial cleansers to face masks, cosmetics, and hair care essentials. It is common to find yourself browsing for one thing only to leave with several more—a testament to the irresistible appeal of the store.

As one of Japan’s leading drugstore chains, Matsumoto Kiyoshi operates over 1,900 stores across the country as of the end of March 2025. With a significant international branch in regions including Taiwan, Hong Kong, Thailand, Vietnam, and Guam, the brand has garnered global recognition. For many travelers, visiting Matsumoto Kiyoshi is a highlight of their trip, and the store has long been celebrated as a premier destination for shoppers seeking quality products at competitive prices. A visit to Matsumoto Kiyoshi offers a perfect snapshot of Japan’s latest trends and most sought-after items.

In this article, we have curated a selection of the top 30 must-buy products from Matsumoto Kiyoshi, based on sales data and customer reviews from international users. Whether you are planning your next trip to Japan or looking to order your favorite items from abroad via Rakuten Ichiba and Rakuten Global Express, this guide will help you discover the best of Japanese beauty and wellness.

Matsumoto Kiyoshi’s Top 30 Must-Buy Products

▶︎ Pharmaceuticals & Supplements

These products are highly regarded by a wide range of users, backed by strong brand reliability and numerous reviews praising their proven effectiveness.

• Alinamin Pharmaceutical: Alinamin EX / EX Plus (60 tablets)

• Taisho Pharmaceutical: Pabron Gold A (48 sachets)

• DHC: Blueberry Extract (Fast-Acting) (40 capsules)

• Eisai: Chocola BB Plus (60 tablets)

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• Taisho Pharmaceutical: Stomatitis Patch Taisho Quick Care

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• SVELTY: Pakkun Decomposition Yeast Premium (3x Strength) (56 capsules)

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• Kokando Pharmaceutical: Byurakku A (100 tablets)

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• Taisho Pharmaceutical: Antibacterial Iris (Single-Use) (18 vials)

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▶︎ Cosmetics

We offer a wide selection of items, ranging from affordable, accessible beauty products to high-performance skincare and makeup.

• CANMAKE: Plumpuku Coordinate Eyes Neo N01

• KATE: Electric Shock Eyes BR-2

• TIRTIR：MASK FIT RED CUSHION 21N

• CANMAKE: Creamy Touch Liner 15

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• CEZANNE: Make Keep Base (Pink Beige) (30ml)

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• ettusais: Eye Edition (Mascara Base) Rich

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• b idol: THE Eye Palette R (08: Honki no Brown)

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▶︎ Skincare & Haircare

With a vast selection of products tailored to various skin and hair types, you are sure to find the perfect item to suit your personal needs.

• ELIXIR: Brightening Lotion (Moist) ca 170ml

• LuLuLun: Hydra EX Mask

• IHADA: Medicated Face Protect Powder

• suisai: Beauty Clear Powder Wash N (12.8g)

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• fino: Premium Touch Penetrating Serum Hair Mask

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• MINON: Amino Moist Moist Charge Mask

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• Melano CC: Deep Clear Enzyme Face Wash (130g)

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• RECiPEO: Moist Sheet Mask

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• &honey: Melty Moist Rich Hair Oil (100ml)

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Why You Should Buy These Products

1. Japan-Exclusive Items

Matsumotokiyoshi offers a vast array of products that are exclusively available in Japan. From specific items by popular brands like SHIMBI and &honey to cold medicines formulated with unique Japanese standards, the selection is incredibly diverse. The "exclusivity" of buying something only available in Japan adds a special touch, making these products a top choice for travelers and those purchasing through cross-border e-commerce.

2. Competitive Pricing

Often, you can find the same products at a much lower price in Japan compared to overseas. This price gap is particularly noticeable with pharmaceuticals, face masks, facial cleansers, and haircare products, which is why many shoppers prefer to buy them in bulk. Being able to purchase high-quality Japanese goods at an affordable price is a major appeal.

3. High Ratings and Repeat Purchase Rates

Popular products at Matsumotokiyoshi consistently maintain high ratings over long periods, with many users reporting real results and a strong desire to continue using them. The lineup offers peace of mind even for those purchasing Japanese pharmaceuticals or beauty items for the first time.

Bring Products Home with Rakuten Global Express!

Beyond the extensive selection and competitive pricing, another major advantage of shopping at Matsumotokiyoshi is the ability to check out both timeless Japanese staples and the latest trending products all in one place.

For those who want to ensure they get exactly the items they are looking for, we recommend shopping via Rakuten Ichiba and using the Rakuten Global Express delivery service.

You can consolidate products purchased from multiple shops into a single package.
There is no additional fee for combining items, allowing you to save on international shipping fees.
In addition, Rakuten Global Express will store your items free of charge for up to one month.
*Some products may not be available for overseas delivery. If you have any questions, please see the FAQ.

Points awarded when purchasing on Rakuten Ichiba can also be used for shipping costs.
You can save on international shipping by using Rakuten Points.

Rakuten's compensation service "Rakuten Ease of Mind Shopping Service" is available.
You can use Rakuten's compensation service if your product does not arrive or is damaged.

If you need additional support, please feel free to contact Customer Support. (Supported languages: Japanese, English, Simplified Chinese, Traditional Chinese)

When looking for Japanese pharmaceuticals and cosmetics, be sure to check out Matsumotokiyoshi and find your new favorite items!