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  • Rakuten Global Express Cookie Policy

Rakuten Global Express Cookie Policy

This cookies policy explains what cookies are used on the (the "Site"), why they are used and how you can control their use.

What are cookies?

Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors. They are used to recognise users, enhance their shopping experience, personalise users' experience if they return to the website, and generally to improve the website and the services provided.

We use cookies to enhance the online experience of our visitors and to better understand how the Site is used. Cookies may tell us whether you have visited the Site before or whether you are a new visitor.

Types of Cookies We Use

Our Site uses first party cookies (i.e. cookies set directly by us to your device) as well as cookies served by third parties on our behalf and can be used to recognise your computer or mobile device when it visits other websites. Third party cookies are most commonly used for website analytics or advertising purposes. Some of the cookies the Site uses only remain on your device while your browser is open (these cookies are known as 'session cookies'), while others remain for longer periods (these are known as 'permanent cookies').

The Sites uses three types of cookies:

1. Strictly Necessary Cookies

These are essential cookies that let you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, certain services you have asked for cannot be provided. You can control and delete these cookies through your browser settings however if you choose to do so, then you will not be able to use the full functionality of the Site.

2. Performance Cookies

These cookies are used to collect information about how visitors use our website, including the number of anonymous visitors and which pages they visited most often. AIP uses this information to help us improve the performance of our website, for example, by ensuring that visitors find what they are looking for easily.

The Site uses the following Rakuten's and Adobe Analytics cookies.

Cookie Name Cookie Type How Cookie Works
rat_v First party cookie/ persistent (30 mins) Used to identify unique visitors, with an ID and timestamp and for measurement of the number of visitors and users.
Rp First party cookie/ persistent (2 years)
krt.s First party cookie ( / persistent (30 mins) Used to manage visitor sessions.
krt.vis First party cookie ( / persistent (2 years) Used to distinguish visitors.

3. Advertising Cookies

This Site uses Google cookies with remarketing and advertising reporting features, linked to Google AdWords as well as Rakuten cookies to personalize the contents and to make adverts. Rakuten uses these cookies to advertise online, create reports and to help us improve the site.

For these purposes, the Site uses the following cookies:

Cookie Issuer Cookie Name Cookie Type How to Reflect Your Choice
Third party cookies ( persistent (1 year at maximum)
id Third party cookie ( persistent (1 year)
IDE Third party cookie ( persistent (390 days)
Rakuten Advertising rmuid Third party cookie ( / persistent (1 year) Rakuten Advertising may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:

How to control cookies

If you do not want the Site to collect information through the use of cookies, you can set your web browser to reject cookies from the Site. Each browser is different, so you should check your browser's "Help" menu to learn how to change your cookie preferences.

You should note that if you reject or block cookies from the Site especially the Strictly Necessary ones, the Site may not function as intended.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, please visit